Towards the end of last year we were offered the opportunity to share our data for the latest installment of the Specialty Coffee Transaction Guide. This guide is extremely important as it collates information from across the coffee industry and helps map out relevant pricing benchmarks for differentiated coffees. These benchmarks provide an alternative for the current reliance on the volatile C-market price for price discovery.
The guide is produced annually by a dedicated research team at Emory University's Goizueta Business School, and is made up of data from more than 100 coffee companies, donating information from more that 50,000 coffee contracts.
For us, to be able to contribute to a comprehensive guide of this magnitude, ties in with our commitment to continue pushing for fairer prices for producers and progressive improvements in the coffee supply chain.
Click here to read the full Specialty Coffee Transaction Guide.
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